Getting it Cheap

posted on 20 Jan 2013 12:42 by pharmacycoupon
Pharmacy CouponsHealth is an important aspect in the life of human beings like us. And during the last few years there have been many advances in the field of the medical sciences. There are now many medications available today for diseases which have been without cure before. But along the advancement in the medical sciences, the costs for these medicines have also increased in cost over the past few years. This is because raw materials, equipment and other things involved in the production of medicines have also increased in production and maintenance costs. The increased cost of medicines would highly discourage consumers from purchasing them, but there is a marketing scheme done to help prevent this and to encourage the consumer instead.

The use of pharmacy coupons is a marketing approach that has been used for many years. Pharmacy coupons are documents that allow you to purchase medicines at a discount, or with some sort of rebate. Sometimes you can get free medicines after a purchase with pharmacy coupons. Years before the internet you can only get pharmacy coupons from clipping newspapers, magazines and from certain store sales. But with today’s technology, another way to get pharmacy coupons can be done even at the comfort of your own house. There are websites that provide you with ways to acquire medicine coupons quickly and easily with the click of a mouse. They provide pharmacy coupons for many brands of medicines even the popular ones. You don’t have to overpay for medicine, when you can get discounts with pharmacy coupons.

Advantages and Disadvantages of medicine coupons

posted on 16 Dec 2012 22:19 by pharmacycoupon
Pharmacy CouponsIn marketing, a coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product. Coupons are issued by manufacturers of consumer packaged goods, medicines, or by retailers, to be used in retail stores and pharmacies as a part of sales promotions. They are often widely distributed through mail, magazines, newspapers, the Internet, and mobile devices such as cell phones. For medicine coupons, it appears to become a popular marketing tool because merchants can provide consumers with incentives to buy their medicines in return for sales. Medicine coupons are permits that entitle the bearer to stated savings on the purchase of a specific medicine or pharmacy bundle. These medicine coupons claim to assist marketing strategies that satisfy such goals as promoting a new brand and influencing customers to switch to the promoted brand through manufacturer-issued coupons.

Medicine coupons might be successful because they allow the merchant to collect information about current customers as well as indicate new drugs in market. However, medicine coupons are said to have downsides also. Distribution channels might be slow and long lead-times. Often, less than 1% of the distributed coupons are redeemed. This is largely due to the opportunity costs associated with searching for coupons. It appears to that redemption rates are quite low. It shows that it is hard to tell whether how many consumers will use coupons and when, and often only loyal consumers will purchase. On the plus side, it appeals to price sensitive for consumers attracting them to avail one. It claims to offer discounts without the retailer cooperation. And lastly, it appears to be an effective way to induce trial medicines.